"Driving Sustainability-Oriented Innovation"
by Thijs H.J. Geradts and Nancy M.P. Bocken. Article available here: Driving Sustainability-Oriented Innovation (mit.edu). MAGAZINE WINTER 2019 ISSUE. RESEARCH FEATURE. Extracts: Organizations can innovate to address environmental and social problems — but they need to build the right culture. Sustainability-oriented innovation isn’t new — researchers have been studying it for more than a decade. However, as traditional organizations adopt new technologies and business models